
Founded in 2015, Too Good To Go is a Danish tech startup dedicated to reducing food waste by connecting consumers with restaurants, bakeries, and supermarkets that have surplus food.
Through a simple mobile app, users can purchase unsold food at discounted prices, preventing it from being thrown away while promoting sustainability. Too Good To Go now operates in over 15 countries in Europe and North America, serving millions of users and partnering with thousands of businesses.
Too Good To Go was founded by Kasper Green, Thomas Bjørn Momsen, Klaus Baggesen, and Brian Christensen in Denmark after recognizing the staggering levels of food waste in the hospitality sector.
The team’s goal was to create a win-win solution: businesses reduce waste and recover some costs, while consumers access affordable food. Their vision was to leverage technology to change behavior and make food waste reduction effortless.
Too Good To Go has expanded rapidly with venture backing:
The startup has become a leader in sustainable food solutions, transforming the way businesses and consumers approach surplus food.
Too Good To Go leverages a marketplace model and technology to connect food businesses with consumers:
Revenue comes from a commission on each transaction, while businesses recover costs from food that would otherwise be wasted.
Too Good To Go is transforming food sustainability across Europe:
By aligning environmental goals with business incentives, Too Good To Go demonstrates the potential of profit-with-purpose startups.
Too Good To Go faces several challenges typical of sustainability-focused startups:
The company addresses these through education campaigns, robust tech infrastructure, and strategic partnerships.
Too Good To Go continues to scale and innovate:
For entrepreneurs, Too Good To Go shows how technology can be used to solve global problems while building a scalable business model.
From a Danish startup to a global movement, Too Good To Go has redefined food consumption and waste reduction. By connecting businesses with surplus food to conscious consumers, the company promotes sustainability, affordability, and efficiency. Its story highlights how tech-driven marketplaces can create both environmental impact and commercial success.









