Founded in 2011, Miro is a U.S.-based SaaS startup that provides an online collaborative whiteboard platform designed for teams to brainstorm, plan, and visualize ideas in real time. With the rise of remote and hybrid work, Miro has become an essential tool for companies of all sizes, helping distributed teams collaborate seamlessly across time zones.
Miro has over 30 million users worldwide, ranging from startups to Fortune 500 companies, and supports integrations with major productivity tools like Slack, Microsoft Teams, Jira, and Zoom.
Miro was founded by Andrey Khusid and Oleg Shardin to address the inefficiencies of team collaboration in the digital era. The founders noticed that traditional meetings and offline whiteboards were limiting creativity, especially for remote teams.
They envisioned a digital workspace that could replicate the flexibility of physical collaboration while leveraging the power of cloud technology, enabling teams to co-create, share, and organize ideas effortlessly.
Miro’s growth has been powered by venture capital and strategic scaling:
Today, Miro serves over 30 million users in more than 180 countries, and its platform is used in diverse industries, from tech and education to consulting and design.
Miro’s platform focuses on flexibility, accessibility, and integrations:
Revenue comes primarily from subscriptions, with tiered pricing for startups, SMEs, and large enterprises.
Miro has significantly impacted remote and hybrid work productivity:
Miro demonstrates how digital collaboration tools can transform organizational workflows and enhance team creativity.
Despite its success, Miro faces several challenges:
Miro addresses these challenges with continuous innovation, product updates, and customer-centric improvements.
Miro is focused on scaling its platform and deepening its enterprise offerings:
For entrepreneurs, Miro illustrates the power of solving universal workplace problems through intuitive, scalable technology.
From a small startup to a global unicorn, Miro has transformed the way teams collaborate in the digital age. By providing a flexible, visual, and integrated platform, it has empowered millions of users worldwide to brainstorm, plan, and create together. Miro’s story highlights how innovation, user-focused design, and adaptability can turn a simple idea into a market-defining global product.