Kry – Healthcare at Your Fingertips

Founded in 2014, Kry is a Stockholm-based telehealth startup that provides digital doctor consultations via video calls and a mobile app. The platform allows patients to book appointments, receive medical advice, and get prescriptions without visiting a clinic in person.

Kry’s mission is to make healthcare more accessible, convenient, and efficient, particularly for patients in urban and remote areas.

Founding Story

Kry was founded by Johan Bååth and Fredrik Jung Abbou, entrepreneurs with backgrounds in technology and healthcare.

They noticed that traditional healthcare systems were often slow, inconvenient, and overburdened, leaving patients with long waiting times and limited access to doctors. Their vision was to use digital technology to provide safe, quick, and professional medical consultations from anywhere.

Funding and Growth Milestones

Kry has grown rapidly with substantial funding to expand its platform:

• 2015: Seed funding of €3 million, focusing on platform development and initial launch in Sweden.
• 2018: Series A funding of €28 million, expanding services to Norway, France, and Spain.
• 2021: Series C funding of €60 million, further scaling operations and integrating additional healthcare services.
• 2023: Over 6 million patients served across Europe, with partnerships with public and private healthcare providers.

Kry is now recognized as a leading European telehealth platform, helping millions access medical care digitally.

Business Model and Technology

Kry leverages telemedicine technology, secure data systems, and partnerships:

• Video Consultations: Patients can see doctors via the app from anywhere.
• Digital Prescriptions: Doctors can prescribe medication directly through the platform.
• B2C & B2B Model: Serves individual patients and partners with healthcare providers and insurers.
• Revenue Streams: Consultation fees, partnerships with healthcare systems, and subscription models for corporate clients.
• AI & Data Analytics: Uses AI to optimize scheduling, triage, and patient follow-ups.

By integrating technology and medical expertise, Kry makes healthcare faster, safer, and more convenient.

Market Impact

Kry has significantly influenced healthcare delivery in Europe:

• Accessibility: Provides care to patients in urban and remote areas without the need to travel.
• Efficiency: Reduces waiting times and administrative burdens on traditional clinics.
• Digital Transformation: Accelerates the adoption of telehealth services across Europe.
• Innovation Leader: Integrates AI and telemedicine to improve patient experience and outcomes.

Kry shows how digital-first healthtech startups can reshape patient care, improving both accessibility and quality.

Challenges and Controversies

Kry faces challenges common to telehealth startups:

• Regulatory Compliance: Navigating healthcare regulations in multiple countries.
• Trust & Quality Assurance: Ensuring patients receive safe, effective care digitally.
• Competition: Competing with traditional clinics and other telehealth platforms.

The company addresses these challenges with strict doctor verification, regulatory compliance systems, and partnerships with established healthcare providers.

Future Outlook

Kry continues to innovate and expand its telemedicine platform:

• Geographic Expansion: Entering new European markets and potentially other continents.
• Enhanced Services: Adding mental health, physiotherapy, and chronic disease management.
• AI Integration: Improving triage, diagnostics, and personalized patient care.
• Corporate Partnerships: Expanding offerings for employers and insurers to provide digital healthcare.

For entrepreneurs, Kry demonstrates how technology can solve systemic problems in healthcare, improving accessibility and efficiency while scaling across multiple markets.

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From a Swedish startup to a pan-European telehealth leader, Kry is transforming healthcare delivery. By offering secure, fast, and accessible doctor consultations digitally, the company empowers patients and modernizes healthcare systems. Its story highlights the potential of healthtech startups to create meaningful, scalable impact in essential services.