Eric Trump and Donald Trump Jr. said they knew nothing about an official Trump-branded crypto wallet announced Tuesday.
The Trump family's entanglement with cryptocurrency took a contentious turn this week when a new digital wallet branded as the "Official $TRUMP Wallet by President Trump" was announced. The wallet, promoted in partnership with crypto marketplace Magic Eden, claimed to offer users a platform to buy and sell the $TRUMP memecoin. However, the announcement quickly drew public denials from Donald Trump Jr., Eric Trump, and Barron Trump, who asserted that neither they nor the Trump Organization had any involvement with the wallet's creation or launch.
Donald Trump Jr. emphasized that he and his brother Eric were unaware of the project, stating that their separate crypto venture, World Liberty Financial, would be launching an official wallet in the near future. Eric Trump went further, warning Magic Eden against unauthorized use of the Trump name and suggesting potential legal action. The Trump Organization also clarified that there was no agreement related to this wallet.
The confusion surrounding the wallet's legitimacy stems from the complex web of entities associated with the Trump family's cryptocurrency endeavors. The $TRUMP memecoin, launched in January 2025, is managed by CIC Digital LLC and Fight Fight Fight LLC, both entities with ties to the Trump family. Fight Fight Fight LLC is led by Bill Zanker, a longtime Trump associate who co-authored a book with Donald Trump in 2008 and has been involved in various Trump-related crypto projects. Zanker's firm was also behind the controversial $TRUMP dinner held at Trump's golf club in Washington, D.C., which offered access to the president for top coin holders.
Despite the Trump family's public disavowal of the new wallet, the close connections between the involved entities have led to questions about internal coordination and oversight within the Trump crypto empire. Magic Eden and Fight Fight Fight LLC have maintained that the wallet is legitimate, further complicating the narrative.
The Trump family's foray into cryptocurrency has been financially lucrative. The $TRUMP memecoin alone has generated over $350 million in revenue through token sales and fees, with the Trump family's net worth increasing by approximately $2.9 billion due to various crypto investments. World Liberty Financial, the family's decentralized finance company, has also attracted significant foreign investments, including a $2 billion investment from a firm associated with the Abu Dhabi government.
However, these ventures have not been without controversy. The blending of private enterprise with public office has raised ethical concerns, particularly regarding potential conflicts of interest and the influence of foreign investments. The recent wallet dispute underscores the challenges of managing a complex and expansive crypto portfolio, especially when public perception and regulatory scrutiny are at stake.
The Trump family's involvement in cryptocurrency has brought both attention and skepticism to the industry. While their ventures have demonstrated the potential for significant financial gains, they have also highlighted the risks associated with high-profile endorsements and the importance of transparency and accountability. As the crypto market continues to evolve, the Trump saga serves as a cautionary tale for investors and industry stakeholders alike.