
Founded in 2012, Sendinblue is a Paris-based SaaS startup providing email marketing, SMS campaigns, marketing automation, and CRM solutions for businesses of all sizes. The platform simplifies marketing for companies that need cost-effective, scalable tools to reach their audience efficiently.
Sendinblue’s mission is to empower businesses to grow and connect with customers without requiring complex or expensive marketing solutions, making professional marketing accessible to everyone.
Sendinblue was founded by Armand Thiberge and Kapil Sharma after they recognized that small and medium-sized enterprises (SMEs) struggled with expensive and complex marketing platforms.
The founders aimed to create a user-friendly, affordable, and all-in-one solution that allows businesses to communicate with customers via email, SMS, and automation tools while tracking results effectively.
Sendinblue has grown steadily with venture support and a global user base:
Sendinblue has become a leading European marketing platform for SMEs, competing with Mailchimp, HubSpot, and ActiveCampaign.
Sendinblue provides a cloud-based marketing platform designed for efficiency and accessibility:
By combining communication, automation, and analytics, Sendinblue makes marketing simpler, smarter, and more affordable.
Sendinblue has had a significant influence on digital marketing for SMEs:
Sendinblue demonstrates how user-centric SaaS solutions can empower smaller businesses to grow and compete globally.
Sendinblue faces challenges common to marketing technology startups:
The company mitigates these challenges with continuous innovation, multilingual support, and strong customer service.
Sendinblue continues to grow and innovate in marketing technology:
For entrepreneurs, Sendinblue demonstrates how all-in-one, affordable SaaS platforms can capture a large market by solving real pain points for small businesses.
From a Paris startup to a global marketing platform, Sendinblue is helping businesses connect with customers effectively and efficiently. By combining email, SMS, automation, and CRM into one platform, the company simplifies marketing for SMEs worldwide. Its story highlights the power of technology to democratize access to professional tools and enable business growth in a competitive digital world.









