Kry / Livi – Telemedicine Made Simple

Founded in 2014, Kry (branded as Livi in several European countries) is a Stockholm-based healthtech startup offering digital healthcare consultations via smartphone and web apps. The platform connects patients with licensed doctors for video consultations, prescriptions, and follow-up care, reducing the need for in-person visits.

Kry’s mission is to make healthcare more accessible, efficient, and convenient. By combining technology with medical expertise, the company provides faster care, reduces waiting times, and improves patient outcomes across Europe.

Founding Story

Kry was co-founded by Johannes Schildt, along with co-founders Henrik Nordström and Lars Ljungberg. Schildt, inspired by the inefficiencies in traditional healthcare systems, envisioned a platform where patients could easily connect with doctors from home.

Starting with a small team in Stockholm, Kry focused on building a secure, user-friendly telemedicine platform. The early days involved navigating strict medical regulations while proving the effectiveness of video consultations as a legitimate healthcare solution.

Funding and Growth Milestones

Kry’s growth has been fueled by multiple funding rounds and European expansion:

• 2015: Seed funding of €3 million to develop the platform and launch initial services in Sweden.
• 2017: Series A funding of €18 million, expanding services to the UK, France, and Germany under the Livi brand.
• 2019: Series B funding of €60 million, scaling operations and integrating electronic prescriptions across multiple countries.
• 2021: Series C funding of €220 million, increasing valuation to over €1 billion and achieving unicorn status.
• 2023: Serving over 10 million patients across Europe, with partnerships with national healthcare systems and private insurers.

Kry has become one of Europe’s leading telemedicine providers, demonstrating strong adoption and trust in digital healthcare.

Business Model and Technology

Kry operates at the intersection of healthcare and technology:

• Telemedicine Platform: Secure video consultations for general practitioners, mental health, and specialist care.
• B2B and B2C: Services offered directly to patients and through healthcare providers, insurers, and governments.
• Revenue Streams: Consultation fees, subscription plans, and partnerships with healthcare systems.
• Integration: Connects with pharmacies, electronic medical records, and insurance providers for seamless patient experience.
• Data-Driven Care: Uses anonymized health data to improve patient outcomes and optimize service delivery.

The company differentiates itself by combining convenience, high-quality medical care, and regulatory compliance.

Market Impact

Kry has had a significant impact on healthcare access and delivery:

• Accessibility: Reduces waiting times for appointments, especially in rural and underserved areas.
• Efficiency: Lowers the burden on traditional clinics and hospitals.
• Patient Satisfaction: Offers flexible scheduling, follow-up consultations, and easy prescription management.
• Healthcare Innovation: Pioneering digital-first solutions in a traditionally conservative industry.

Kry illustrates how technology can enhance healthcare delivery without compromising quality or safety.

Challenges and Controversies

Kry faces challenges typical of telemedicine startups:

• Regulatory Compliance: Must meet strict healthcare laws in each country of operation.
• Trust and Adoption: Convincing patients and providers that telemedicine is as effective as in-person visits.
• Competition: Increasing number of telehealth startups in Europe and globally.
• Data Security: Protecting sensitive patient information is critical.

The company addresses these challenges through partnerships with healthcare authorities, robust data security protocols, and ongoing clinical validation.

Future Outlook

Kry continues to expand and innovate in telehealth:

• European Expansion: Scaling services to additional countries and regions.
• Mental Health & Specialties: Increasing offerings for psychology, psychiatry, and chronic condition management.
• AI Integration: Exploring AI-driven triage, symptom checkers, and workflow optimization.
• Hybrid Healthcare Models: Combining telemedicine with in-person care for comprehensive patient solutions.

Kry exemplifies how healthtech startups can improve access, efficiency, and outcomes in modern healthcare systems.

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From a small Stockholm startup to a leading European telemedicine provider, Kry demonstrates the transformative power of digital healthcare. Johannes Schildt and his team reimagined doctor visits, combining technology, regulatory expertise, and medical professionalism to create a platform that is accessible, reliable, and scalable. Their story is a blueprint for founders aiming to innovate in highly regulated industries while improving real-life outcomes for millions.