
Founded in 2018, Runa is a Berlin-based foodtech startup creating plant-based functional beverages designed to boost energy, focus, and overall wellness. By combining natural ingredients and adaptogens, Runa delivers drinks that cater to health-conscious consumers seeking mental clarity and physical vitality without relying on sugar or synthetic additives.
Runa’s mission is to bring functional wellness to everyday life, making it simple for people to optimize their performance and health through what they drink.
Runa was founded by Clara Hoffmann and Lars Becker, two entrepreneurs passionate about nutrition, sustainability, and functional medicine.
They noticed a gap in the beverage market: most energy drinks relied on sugar and caffeine with negative health effects. Their vision was to create drinks that naturally support energy and focus, using plant-based adaptogens and sustainable sourcing.
Runa has grown steadily, attracting investment for product development and global expansion:
Runa is now considered a leader in functional beverages in Europe, blending wellness, taste, and sustainability.
Runa combines food science, plant-based ingredients, and sustainable practices:
By integrating science-backed ingredients with appealing flavors, Runa positions itself at the intersection of wellness and convenience.
Runa is reshaping the beverage and wellness market:
Runa demonstrates how innovative startups can combine nutrition, science, and sustainability to meet modern lifestyle needs.
Runa faces challenges typical of functional food startups:
The company addresses these challenges through transparent marketing, clinical research-backed claims, and robust supply chain management.
Runa continues to innovate and expand:
For entrepreneurs, Runa illustrates how science-driven, wellness-focused startups can carve a niche in a competitive market while promoting sustainability and health.
From a Berlin startup to a global functional beverage brand, Runa is transforming the way people approach wellness. By offering plant-based, adaptogenic drinks, the company empowers consumers to enhance energy, focus, and wellbeing naturally. Its story highlights the potential of foodtech startups to innovate at the intersection of health, taste, and sustainability.









