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Amazon founder and executive chairman Jeff Bezos has sold more than 3.3 million shares of Amazon stock in a transaction valued at approximately $736.7 million, according to a regulatory filing submitted Tuesday.
This latest sale is part of a prearranged Rule 10b5-1 trading plan, implemented in March 2024, which authorizes Bezos to offload up to 25 million Amazon shares over a two-year period ending May 29, 2026. The move is in line with Bezos’s longstanding strategy of monetizing portions of his Amazon holdings for personal projects and philanthropic efforts.
While Bezos stepped down as Amazon CEO in 2021, he remains the company’s largest individual shareholder and has consistently trimmed his stake over the years. His sales are rarely abrupt surprises—many are carried out under SEC-compliant trading plans designed to avoid insider trading concerns.
This recent plan follows a similar one from February 2024, under which Bezos sold up to 50 million shares before the end of January 2025.
One key purpose behind these sales has been funding Blue Origin, Bezos’s space exploration company, which he has previously said requires $1 billion in Amazon stock sales per year. He’s also known to direct stock proceeds to Day 1 Academies Fund, a charitable initiative aimed at building Montessori-inspired preschools across the U.S.
The timing of the latest stock sale coincides with Bezos’s personal milestone. Last week, he married Lauren Sánchez in a high-profile wedding in Venice, Italy. The three-day celebration featured celebrity guests, luxury venues, and even sparked backlash from local residents over the scale of the festivities. Reports estimate the event cost around $50 million.
Even with his stock sales, Bezos’s fortune remains immense. As of this week, he ranks third on the Bloomberg Billionaires Index, with an estimated net worth of $240 billion. He trails behind Elon Musk at $363 billion and Mark Zuckerberg at $260 billion.
Bezos’s share sales tend to draw public attention, but they’re not necessarily a bearish signal. The structured and gradual nature of his selling reflects diversification and liquidity planning, not a lack of confidence in Amazon’s future.
Amazon stock has climbed over 20% year-to-date as of early July 2025, fueled by growth in its cloud division (AWS), rising e-commerce margins, and aggressive AI-related investments.
Market watchers view Bezos’s ongoing selling as part of a long-term wealth strategy, not a move to exit the company. Amazon’s fundamentals remain strong, and with over 860 million shares outstanding, Bezos’s latest sale represents just a fraction of total float.
Jeff Bezos continues to reshape his legacy—balancing corporate leadership, space ambitions, and philanthropy. His latest $737 million stock sale is not just about cashing out but sustaining a multifaceted vision for the future.
For investors and analysts alike, the move highlights the careful financial engineering behind the scenes of one of the world’s wealthiest individuals—and a reminder that founder-led companies often intertwine personal ambition with strategic capital management.