Capsule – The Modern Pharmacy

Founded in 2015, Capsule is a U.S.-based digital pharmacy that provides same-day prescription delivery and online pharmacy management. With a mission to simplify healthcare for patients, Capsule combines technology, personalized service, and modern logistics to offer an experience far beyond traditional brick-and-mortar pharmacies.

Capsule is currently available in major U.S. cities, including New York, San Francisco, Chicago, and Boston, serving thousands of patients daily and partnering with healthcare providers and insurers to improve medication adherence and convenience.

Founding Story

Capsule was founded by Eric Kinariwala and Sameer Khetarpal with a simple observation: traditional pharmacies are often inconvenient, slow, and confusing for patients.

They envisioned a modern, digital-first pharmacy that leveraged technology for medication management while providing personalized human support. Their goal was to bridge the gap between healthcare providers and patients, ensuring prescriptions are delivered safely, quickly, and efficiently.

Funding and Growth Milestones

Capsule has grown rapidly with significant venture backing:

• 2015–2017: Seed funding of $10 million to build the platform and launch initial operations in New York City.
• 2019: Series B funding of $50 million, enabling expansion to additional U.S. cities and building a larger technology infrastructure.
• 2021: Series C funding of $150 million, valuing the company at over $1 billion, officially making Capsule a unicorn.
• 2023: Expansion of services to integrate with telehealth providers, insurance platforms, and electronic health records (EHRs).

Capsule continues scaling across the U.S., aiming to redefine pharmacy delivery nationwide.

Business Model and Technology

Capsule combines technology and logistics to provide a seamless pharmacy experience:

• Online Prescription Management: Patients can transfer, refill, and manage prescriptions entirely online or via mobile app.
• Same-Day Delivery: Licensed pharmacists deliver medications directly to patients’ homes at no additional cost in many cities.
• Personalized Care: Pharmacists provide medication counseling, reminders, and follow-ups.
• Insurance Integration: Capsule works with major insurers to handle billing and coverage seamlessly.
• Data-Driven Operations: Uses technology to track prescriptions, optimize delivery routes, and ensure timely refills.

Revenue comes from insurance reimbursements, co-pays, and partnerships with healthcare providers.

Market Impact

Capsule is transforming pharmacy services in the U.S.:

• Patient Convenience: Eliminates long waits and multiple trips to pharmacies.
• Medication Adherence: Personalized support and reminders improve health outcomes.
• Healthcare Integration: Works closely with doctors, hospitals, and insurers to streamline medication delivery.
• Digital Innovation: Demonstrates how technology can improve traditional healthcare services.

Capsule showcases how digital-first approaches can disrupt even highly regulated industries like pharmacy services.

Challenges and Controversies

Capsule faces several industry challenges:

• Regulatory Compliance: Navigating U.S. pharmacy laws and state-specific regulations.
• Competition: Competing with established chains like CVS, Walgreens, and digital players like PillPack (Amazon).
• Logistics & Scalability: Ensuring safe, timely delivery at scale across multiple cities.

The company addresses these challenges with a robust compliance team, licensed pharmacists, and advanced logistics software.

Future Outlook

Capsule is focused on scaling services and expanding healthcare partnerships:

• National Expansion: Increasing coverage to new U.S. cities and states.
• Telehealth Integration: Partnering with virtual healthcare platforms to offer end-to-end care.
• AI-Driven Operations: Using predictive analytics to optimize delivery, refill schedules, and patient support.
• Chronic Care Solutions: Providing ongoing support for patients with long-term conditions.

For entrepreneurs, Capsule demonstrates how combining technology, logistics, and personalized service can disrupt a highly regulated and essential industry.

From a startup aiming to improve pharmacy convenience to a unicorn reshaping medication delivery, Capsule has modernized the way patients access prescriptions. By offering same-day delivery, seamless online management, and personalized pharmacist support, Capsule proves that digital innovation can transform even the most traditional industries. Its story highlights the potential of tech-enabled healthcare solutions to create measurable impact on people’s daily lives.