
Founded in 2013, Blueground is a Athens-based proptech startup that offers fully furnished, long-term rental apartments with flexible lease terms. The company targets business professionals, expatriates, and digital nomads who need ready-to-live spaces without the hassle of traditional renting.
Blueground’s mission is to redefine long-term rentals by combining technology, design, and flexibility, making moving into a new city seamless and stress-free.
Blueground was founded by Alexandros Pissios and Theofanis Rousakis, entrepreneurs who recognized the growing demand for flexible, hassle-free housing for professionals and travelers.
They noticed that traditional leases were cumbersome and rigid, often requiring long contracts, deposits, and tedious setup. Their vision was to create a fully digital platform where users could book furnished apartments instantly, anywhere.
Blueground has scaled rapidly with significant investment:
Blueground is now considered a global leader in the flexible housing market, serving professionals and remote workers worldwide.
Blueground combines proptech, digital platforms, and operational efficiency:
By leveraging technology and operational expertise, Blueground makes moving easier while maximizing occupancy for property owners.
Blueground has influenced global housing trends:
Blueground illustrates how startups can disrupt traditional real estate models by focusing on flexibility, convenience, and digital-first solutions.
Blueground faces challenges typical of global proptech startups:
The company addresses these challenges with technology-driven management, strong legal teams, and scalable operational processes.
Blueground continues to innovate in long-term rentals:
For entrepreneurs, Blueground demonstrates how technology and operational excellence can transform traditional real estate markets, catering to modern lifestyles and mobile professionals.
From a Greek startup to a global leader in flexible housing, Blueground is redefining long-term rentals. By offering fully furnished apartments, flexible leases, and a seamless digital experience, the company is empowering professionals and businesses to live and work anywhere. Its story highlights the potential of proptech startups to modernize real estate and meet the evolving demands of a mobile workforce.









