Photo: RTE
Volvo Cars, the renowned Swedish automaker owned by China’s Geely Holding, is embarking on a major global restructuring effort that includes cutting approximately 3,000 jobs—about 15% of its global office-based workforce—as part of an 18 billion Swedish kronor ($1.89 billion) cost-saving and cash flow initiative.
This strategic shift comes amid mounting global trade pressures, shifting automotive trends, and rising industry costs, as the company prepares for a tougher economic road ahead.
Håkan Samuelsson, Volvo Cars President and CEO, described the move as a “difficult but necessary” step to build a more resilient future.
“The automotive industry is in the middle of a challenging period. To address this, we must structurally lower our costs and improve cash flow,” Samuelsson said. “At the same time, we remain focused on cultivating talent to meet our long-term electric vehicle ambitions.”
The car industry globally is being rocked by economic pressures, slowing EV demand, rising material costs, and growing political uncertainty—especially around international trade.
Volvo's strategic retrenchment also comes amid renewed trade war anxieties. U.S. President Donald Trump recently threatened to impose 50% tariffs on EU automotive imports starting in June. Although that deadline has now been pushed to July 9 following discussions with EU Commission President Ursula von der Leyen, the threat alone has already rattled the industry.
Volvo has been recognized as one of the frontrunners in the global transition to electric mobility. However, amid slower-than-expected market adoption and changing consumer behaviors, the company recently backed off its near-term goal of becoming a 100% EV-only brand.
In September, Volvo said it needed to remain “pragmatic and flexible” in the face of weakening EV demand and evolving global market dynamics.
Despite the pivot, Volvo emphasized that the current job cuts and cost actions are designed not to undermine its long-term EV roadmap but to reinforce it through leaner, more efficient operations.
While Volvo hasn’t provided a new timeline for its updated EV goals, it remains steadfast in its green mission. However, with over 2,000 consultants and employees being let go—many from engineering, IT, and operational roles—the company is signaling a clear intent to tighten its belt while weathering global uncertainties.
The automaker has also suspended its financial forecasts for 2025 and 2026, citing ongoing uncertainty in international markets and commodity pricing.
Volvo Cars’ latest move is emblematic of the broader recalibration underway in the global auto industry. With $1.9 billion in planned savings, a restructured workforce, and a more tempered EV rollout, the company is bracing for a more volatile and competitive future—one that will reward those nimble enough to adapt and scale smartly in a rapidly shifting global economy.