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Taiwan Enters the Global EV Arena

Foxtron Vehicle Technologies, the electric vehicle venture jointly backed by Foxconn and Yulon Motor, has officially launched its latest EV model, Bria. The debut represents a milestone for Taiwan’s automotive ambitions, positioning the island as a manufacturing base for electric vehicles aimed at global markets.

According to the company, Bria is the first electric vehicle developed and produced in Taiwan specifically for export, signaling a shift from contract manufacturing toward brand driven international expansion.

Pricing and Market Positioning

Foxtron said the Bria will be offered in three variants at launch, with prices ranging from approximately $28,600 to $36,540. The pricing places the vehicle squarely in the mid range EV segment, targeting consumers seeking affordable electric mobility without sacrificing modern design and core technology features.

The company has not yet disclosed volume targets but indicated that overseas markets will be a key growth focus as production scales.

Strategic Acquisition Strengthens the Brand

The launch comes shortly after Foxtron announced the acquisition of Yulon Motor’s Luxgen passenger car brand for T$787.6 million, or roughly $25 million. As part of the deal, Foxtron will take full ownership of Luxgen, including its five sales subsidiaries, dealership network, and existing workforce.

Under the new structure, Foxtron will assume operational control with the goal of building a vertically integrated EV ecosystem in Taiwan. This includes vehicle development, manufacturing, sales, and after sales services, reducing reliance on external partners and accelerating time to market.

Bria Brand Expansion Plans

Foxtron has confirmed that its previously announced Model B electric vehicle will be launched domestically under the Bria brand, consolidating its EV lineup under a single identity. The move is intended to strengthen brand recognition both at home and abroad as Foxtron prepares for international expansion.

By unifying product offerings, Foxtron aims to streamline marketing, distribution, and customer support across different regions.

Ownership Structure and Business Model

Foxconn, the world’s largest contract manufacturer and a key supplier to Apple, holds a 45.6 percent stake in Foxtron, while Yulon Motor owns 43.8 percent. The partnership combines Foxconn’s expertise in large scale manufacturing and supply chain management with Yulon’s automotive experience and local market knowledge.

Foxtron operates on a contract design and manufacturing services model, producing electric vehicles for other automotive brands in addition to developing its own branded products. This dual strategy allows the company to generate steady manufacturing revenue while building long term brand value.

Building Taiwan’s EV Value Chain

Industry analysts view Foxtron’s latest moves as part of a broader effort to establish Taiwan as a competitive player in the global electric vehicle supply chain. With deep capabilities in electronics, semiconductors, and precision manufacturing, Taiwan is seeking to translate its strengths into the next generation of mobility.

The Bria launch and the Luxgen acquisition together signal Foxtron’s intent to move beyond contract manufacturing and become a fully fledged EV platform player, capable of serving both domestic and international markets as demand for electric vehicles continues to grow worldwide.