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In a strategic move to capture more viewers in the crowded streaming market, Disney’s ESPN and Fox Corporation announced plans to bundle their upcoming direct-to-consumer streaming services starting October 2, 2025. Priced at $39.99 per month, the bundle combines ESPN’s expansive sports programming with Fox’s diverse content, offering a compelling option for sports fans ahead of the college football and NFL seasons.
Both ESPN+ and Fox One are set to individually launch on August 21, aligning with the kickoff of major sports seasons. Individually, ESPN+ will cost $29.99 per month, while Fox One will be available for $19.99. The bundled package will provide consumers with both services at a discounted rate, making it an attractive alternative for those seeking comprehensive sports and entertainment streaming.
In addition to this partnership, ESPN+ is also available in a Disney streaming bundle alongside Disney+ and Hulu, priced at $35.99 monthly with a promotional discount of $29.99 for the first year.
ESPN+ stands out as a one-stop app for sports lovers, featuring live broadcasts from ESPN’s main channels including ESPN2, the SEC Network, and ABC sports programming. Beyond live events, the service offers fantasy sports integration, innovative betting features, studio shows, and sports documentaries. Recently, ESPN+ secured U.S. streaming rights to WWE’s premier live events such as WrestleMania and SummerSlam starting in 2026, further enhancing its live event lineup.
Additionally, ESPN reached a significant agreement to acquire NFL Network and other NFL media assets, positioning it as a major player in football coverage.
Fox One, making its debut in the direct-to-consumer streaming space, combines Fox’s broadcast and cable content — spanning news, entertainment, and sports — into a single platform. Unlike ESPN+, Fox One will not focus on exclusive or original programming but will deliver Fox’s broad content library through streaming.
Fox’s entry into this market comes after previously shelving its joint sports streaming venture, Venu, which involved Disney and Warner Bros. Discovery. Fox One complements Fox’s existing streaming apps, including Fox Nation and the ad-supported free service Tubi.
The collaboration between ESPN and Fox marks a notable example of streaming services leveraging bundling strategies to attract subscribers in an increasingly competitive environment. Fox’s Senior Vice President of Strategy and Business Development, Tony Billetter, emphasized the value this partnership brings to shared customers, highlighting a commitment to delivering quality viewing experiences at competitive prices.
Both Fox CEO Lachlan Murdoch and Disney CEO Bob Iger have publicly expressed interest in further bundling opportunities, signaling that this partnership could be the first of several in an evolving streaming landscape.
As the sports streaming market heats up, consumers can expect more bundled offerings that combine live sports with entertainment content, providing more value and convenience. ESPN+ and Fox One’s collaboration sets a precedent for future industry partnerships aiming to capture audience loyalty through comprehensive and cost-effective streaming packages.